the platitudes of willful resemblance

I am tired of paying companies to advertise for them.

I don’t like the fruit on my computer, or the logo, small it may be, on my trousers and shirts.

I don’t care for the oval on my truck and I removed all the badges from my iconicly designed American motorcycle –

The letter on my gym shoes bother me and I prefer my nameless boots.

I prefer what I brew at home and use non-descript to go cups when I manage to be lead out in to the wilds on Illinois.

all power tools are color coded so there is no getting around that.

even on my weponry the maker is loudly proclaimed across the barrel except the rifles which I enjoy.

are those I shoot suppose to appreciate the extra money I spent on getting the best available?

I hate that the headstock on all guitars and such have contrastingly inlaid or printed familiar names.

and am surprised that the strings are not embossed with the maker.

isn’t it the decades I’ve put into being amazing what tells all?

the other side of that coin is the pride that so many take in displaying these bits of advertisement to the vox popoli.

as if the difference in usability relied solely on logo and brand instead of quality invested for two dollars a week somewhere in China, India, Japan, Mexico or minimum wage in USA (which isn’t a lot different than two dollars a week in those other places).

Could this have been written…

I am tired of paying companies to advertise for them.

I don’t like the apple on my iMac or MacBook, or the logo, small it may be, on my Dockers and Arizona shirts.

I don’t care for Fords oval on my truck and I removed all the badges from my Harley Davidson FXDB –

The letter “N” on my gym shoes bother me and I prefer my non-branded Zengara boots.

I prefer the Starbucks Espresso roast I brew at home and use nondescript Vanity Solo  to go cups when I manage to be lead out in to the wilds on Illinois.

all power tools are color coded (Bosch, Makita, Milwaukee, Dewalt, Powermatic, Jet) so there is no getting around that.

even on my Ruger, Springfield Armory, Taurus handguns the maker is loudly proclaimed across the barrel except the Winchester rifles which I enjoy.

are those I shoot suppose to appreciate the extra money I spent on getting the best available?

I hate that the headstock on all guitars and such have contrastingly inlaid or printed Fender, Gibson, Alverez.

and am surprised that the strings are not embossed with D’Addario, Hannabach, or Martin.

isn’t it the decades I put into being amazing what tells all?

the other side of that coin is the pride that so many take in displaying these bits of advertisement to the vox popoli.

as if the difference in usability relied solely on logo and brand instead of quality invested for two dollars a week somewhere in China.

… and still made the same point?

and I’ll bet you thought I was going to write about a cheap sassy hooker when you read the title.

I write this on the birthday of Our Beloved Jackie O – I mention this only to make known what a great patriotic American I am.